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  • Marketing 101
    • Cal Tort Brand
    • Marketing at the Brand Level
    • Concept Execution & Experience
    • Marketing As An Accelerator
    • LSM 101
    • 10 Steps to a Successful Promotion
    • Creating Your Local Marketing Plan
    • Structure of a Strong Offer
    • Measuring Your Success
  • Core Programs
    • Burrito Elito & eClub
    • Catering
    • Community Relations
    • Spirit Nights
    • Monday Night Prize Wheel
    • Competitive Intrusion
  • Community Relations
    • Cause Marketing
    • Donation Requests
    • Event Marketing
    • Group Discounts
    • Neighborhood Introductions
    • Networking
    • Partner Marketing
    • Profile of a Great Partner
    • School Partnerships
  • Attract New Guests
    • Direct Mail
    • New Mover Programs
    • Print Ads
    • Digital Marketing
    • Out-of-Home
    • Radio
    • Neighborhood Introductions
    • Residential
    • Sports Sponsorships
    • Public Relations
  • Loyalty & Frequency
    • Burrito Elito & eClub
    • Appreciation Events
    • Bouncebacks
    • Check Average Builders
    • Contests
    • First-Time Guests
    • Kids Eat Free
    • Online Ordering
    • Taco Tuesday
  • Party Size
    • Catering
    • Boxed Lunches
  • No Cost / Low Cost
  • Resources

Franchisee Portal

This Local Store Marketing (LSM) resource guide has been designed to help you market your restaurant(s). You will find not only our ongoing monthly marketing updates but also an explanation of core marketing programs that have proven to be successful, as well as many other tactics designed to help achieve your particular goals and inspire a creative approach to marketing in your local area.

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